Privacy Policy

Privacy Policy

This Privacy Policy (“Privacy Policy”) describes the data protection practices of Prime Metabolic LLC and its affiliates (collectively, “Prime Metabolic LLC,” “we,” “our,” or “us”), including when you visit any Prime Metabolic LLC website that links to this Privacy Policy, including prime-metabolic.com, use our patient portal or online intake, or otherwise provide data to Prime Metabolic LLC. We refer to these websites and GLP-1 telehealth services together as the “Services.” This Privacy Policy is incorporated into our Terms of Service.

The information we collect and the sources of such information

We obtain information about you through the means discussed below when you use the Services. We need certain types of information so that we can provide the Services to you. If you do not provide required information, or ask us to delete it, you may no longer be able to access or use part or all of the Services.

1. Information you provide to us

We collect information that you provide directly to us, including information provided through:

• Account and product registration and administration of your account.
• Processing your orders and requests for GLP-1 treatment.
• Questions, communications, or feedback submitted through forms or email.
• Research and surveys in which you choose to participate.
• Requests for customer support and technical assistance, including online chat functionality.
• Uploads or posts to the Services.
• Employment applications you submit.

The specific types of information we collect depend on the Services you use and the information you choose to provide. This may include:

• Name, address, telephone number, date of birth, and email address.
• Information about your medical conditions, treatment options, licensed-provider referrals, prescriptions, and other related health information, including physical and emotional characteristics.
• Login credentials, if you create an account.
• Billing information such as shipping address, payment-card information, and identity-verification information collected by our payment processors on our behalf.
• Information about purchases or other transactions with us.
• Information about customer service and maintenance interactions with us.
• Demographic information such as gender and age.
• User-generated content you choose to post in public online forums on our Services.
• Any other information you choose to provide directly in connection with your use of the Services.

2. Information we collect through automated means

We collect certain information about your use of the Services and the devices you use to access them. We and our service providers may use cookies and similar technologies to assist in collecting this information.

Our websites. When you use our websites, we may collect and analyze information such as IP address, browser type and language, operating system, state or country of access, device and hardware attributes, referring and exit pages and URLs, platform type, clicks, downloads, domain names, landing pages, pages viewed, time spent on pages, search terms, date and time of use, error logs, and similar information.

Location information. We and our service providers may automatically collect general location information such as IP-based city/state or postal-code information. We will ask permission before collecting precise GPS location information where applicable. You may disable location features through your device settings.

Cookies and similar online tools. We and our service providers may use web server logs, cookies, tags, SDKs, tracking pixels, and similar technologies. Cookies can help recognize a browser or device, store preferences, understand site usage, measure content and advertising effectiveness, perform analytics, and support security and administrative functions. Tracking pixels may measure ad impressions, clicks, email open rates, and website popularity. You may adjust your browser settings to notify you about or block cookies, although doing so may affect certain features of the Services.

3. Information we collect from social media and other content platforms

When you like, follow, comment on, or otherwise interact with Prime Metabolic on social media or other content platforms, we may receive information such as your name, email address, comments, or content you post that is relevant to us. We may also receive information if you participate in a promotion or submit information through a social platform.

4. Information we receive from other sources

We work with third parties, including licensed providers, pharmacies, technical subcontractors, advertising networks, analytics providers, search-information providers, payment processors, and other organizations that support the Services. These third parties may provide us with additional information about you.

Purposes for how we use your information

In connection with providing the Services, we may use your information to:

• Carry out, improve, and manage the Services and, as applicable, facilitate GLP-1 telehealth care by licensed providers and support treatment, payment, and healthcare operations.
• Conduct internal research to understand the effectiveness of the Services, improve the Services, and better understand our user base. Published research results will be presented in de-identified and aggregate form.
• Communicate with you about the Services, your use of the Services, or your inquiries, including communications sent on behalf of licensed providers using the Services.
• Communicate with you by email, postal mail, or phone regarding surveys, promotions, special events, products, and Services where permitted.
• Provide technical support and customer service.
• Verify your identity and administer your account, including processing payments and fulfilling orders.
• Present content effectively, provide interactive features, and keep the Services safe and secure.
• Measure or understand the effectiveness of advertising and content and deliver or customize relevant advertising and content where permitted.
• Analyze use of the Services to better understand user interests and needs.
• Comply in good faith with applicable procedures, laws, and regulations.
• Establish, exercise, or defend legal rights.

Combined information

We may combine information collected through the Services with information received from other online and offline sources and use or share the combined information in accordance with this Privacy Policy.

Aggregate and de-identified data

We may aggregate and/or de-identify information collected through the Services so that it can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for purposes including research and marketing and may share it with third parties, including advertisers, promotional partners, and sponsors.

Online analytics and advertising

1. Online analytics

We may use third-party web analytics services, such as Google Analytics and Mixpanel, to collect and analyze usage information through cookies and similar tools, conduct auditing, research, or reporting, assist with fraud prevention, understand usage across browsers or devices, and provide features. If you receive email from us, we may use analytics tools such as clear GIFs to understand when messages are opened or links are clicked.

2. Online advertising

The Services may integrate third-party advertising technologies, such as ad networks and ad servers, that use cookies and other technologies to deliver relevant Prime Metabolic content and advertising on our Services and on other websites or online services. Advertising may be based on the page you are visiting, searches, demographic information, and activity over time and across websites and online services.

We may provide customer information such as email addresses to service providers that may match this information in de-identified form to cookies, mobile advertising identifiers, or proprietary identifiers in order to provide more relevant advertising. This Privacy Policy does not govern cookies or tracking technologies placed by unaffiliated third-party advertising networks.

You may be able to opt out of tailored advertising through industry opt-out mechanisms such as the Network Advertising Initiative and Digital Advertising Alliance, as well as settings offered by Google and other providers. Even after opting out, you may still see advertising, but it may not be tailored based on your online behavior over time.

3. Mobile advertising

When you use mobile devices to access online services, you may receive tailored advertisements. Mobile operating systems provide settings for limiting personalized advertising. Prime Metabolic does not control how device or platform operators implement these controls.

4. Notice concerning Do Not Track

Do Not Track (“DNT”) is a privacy preference available in certain web browsers. We currently do not recognize or respond to browser-initiated DNT signals. We provide other opt-out mechanisms described in this policy.

How we share and disclose your information

We may share your information for business purposes in the following ways:

Consent. We may disclose information in other ways you direct us to or when we have your consent.

Aggregate/De-Identified Information. We may create and share Aggregate/De-Identified Information from information collected through the Services.

Your marketing choices

You may instruct us not to use your contact information to contact you by email, postal mail, or phone regarding products, services, promotions, and special events by using the contact information below. Commercial emails may also contain unsubscribe instructions. Regardless of your request, we may still send operational or transactional communications relating to our relationship or transactions with you as permitted or required by law.

Third-party services and notice about health information

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or security practices of third parties, including licensed providers using the Services, pharmacies, device manufacturers, IT hardware and software providers, and third-party applications, websites, or services linked from our Services. These third parties may collect information from or about you. Their collection, use, and disclosure practices are governed by their own privacy policies, and we encourage you to review those policies.

How we protect your information

Prime Metabolic LLC takes a variety of technical and organizational security measures designed to protect information against accidental or unlawful destruction, accidental loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the Internet and no means of electronic or physical storage is absolutely secure. We cannot guarantee the security of information transmitted to, through, or on the Services or via the Internet.

If you have been given or have chosen a password that enables access to the Services, you are responsible for keeping that password confidential. Please do not share your password with anyone. Information you share in public areas may be viewed by other users.

Privacy information for California residents

If you are a California resident, California law requires additional information regarding how we collect, use, and share “personal information” as defined by the California Consumer Privacy Act (“CCPA”). Some information collected through the Services, including certain medical information, may be subject to health-data privacy laws and therefore may not be subject to the CCPA.

Business purposes for using personal information include managing, facilitating, and improving the Services; research, marketing, and analytics; user communications; technical support and customer service; security and fraud prevention; and legal compliance and defense.

Your California privacy rights

Subject to applicable law and exceptions, California residents may request that we:

• Inform you about categories of personal information we collect or disclose, sources of that information, business or commercial purposes for collection, and categories of third parties with whom information is shared or disclosed.
• Provide access to and/or a copy of certain personal information we hold about you.
• Delete certain information we have about you.

The CCPA also provides a right not to be discriminated against for exercising applicable privacy rights. Certain information may be exempt from requests under California law, and we may take reasonable steps to verify your identity before responding.

To exercise California privacy rights, email us at support@prime-metabolic.com. Please include your full name, email address, residential address associated with your use of the Services, and the rights you would like to exercise so we can process your request efficiently.

Sale of personal information

Prime Metabolic LLC does not and will not sell information that directly identifies you, such as your name, email address, phone number, or postal address. We may work with third parties that provide marketing and interest-based advertising services and that place tags, pixels, cookies, beacons, or similar technologies on our Services. Because the CCPA defines “sale” and “personal information” broadly, making certain online identifiers available to these companies for marketing and advertising services may be considered a “sale” under the CCPA. You may use industry opt-out mechanisms described in the Online Analytics and Advertising section above. These opt-outs are generally browser- and device-specific.

Shine the Light disclosure. California’s “Shine the Light” law provides certain rights regarding disclosure of personal information for third parties’ direct marketing. We do not share your personal information with third parties for their own direct marketing purposes.

Privacy information for Nevada residents

Under Nevada law, certain Nevada consumers may opt out of the sale of “personally identifiable information” for monetary consideration to a person for that person to license or sell such information to additional persons. We do not engage in such activity. If you are a Nevada resident who has purchased Services from us, you may submit a request to opt out of any potential future sale under Nevada law by emailing support@prime-metabolic.com. We will take reasonable steps to verify your identity and the authenticity of the request.

Retention of your information

We keep information for no longer than necessary for the purposes for which it is processed. Retention periods depend on the purposes for which information was collected and used and/or as required to comply with applicable laws.

Revisions to our Privacy Policy

We reserve the right to change this Privacy Policy at any time to reflect changes in law, data-collection and use practices, features of the Services, or advances in technology. We will make a revised Privacy Policy available through the Services, and the date the Privacy Policy was last revised will be identified at the top of the page.

If we make a material change to the Privacy Policy, we will provide appropriate notice in accordance with legal requirements. Your continued use of the Services after amendments and any required notice will constitute acknowledgment of the changes to the extent permitted by law.